About
Meet Erin McReynolds, an award-winning marketing strategist with 20+ years of experience in delivering successful lead generation, customer acquisition, and revenue growth for both B2B and B2C companies. Renowned for a rare combination of strategic and creative capabilities, Erin crafts actionable marketing strategies that not only elevate brands to world-class status but also yield tangible bottom-line results.
Erin is currently the Vice President, Marketing & Client Experience at Fremont Bank, a mid-size, full-service institution based in the San Francisco Bay Area. Her dynamic approach has revitalized the bank's brand and marketing efforts, evolving it from dull and dated to a vibrant, modern, and relevant entity. Notable achievements during her tenure include establishing robust content and social media marketing engines; designing practical brand, content, and social media strategies; and achieving double-digit increases in leads, mobile app usage, social media following, and website traffic.
Prior to her role at Fremont Bank, Erin was the founder of Chrome Canyon, a distinguished marketing and design agency. There, she consulted to C-suite executives, providing guidance and playbooks for integrated marketing initiatives. Her strategic counsel proved instrumental in propelling brand awareness, driving conversions, and enhancing revenue streams for companies in professional services, financial services, online retail and other industries.
Erin's professional journey is not just a chronicle of professional success; it's a testament to her ability to lead and evolve in the dynamic landscape of marketing, leaving an indelible mark on each venture she undertakes. She has a B.S. in neuroscience (as one does) from the University of Rochester and a Certificate in Marketing Leadership from the Kellogg School of Management.
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Awards
2023
Content Marketing Institute, Finalist: Best Short Form Video in a Content Marketing Program
2022
Graphis, Silver: Video Animation
Industry Era Women Leaders Magazine: Top 10 Inspiring Women Leaders of 2022
2021
Fremont Bank, President’s Club: Awarded to the highest performing 10%
Indigo, Silver: Computer Animation
Indigo, Silver: Illustration
Indigo, Bronze: Animation & Illustration for Websites
Web Marketing Association: Outstanding Achievement in Web Development
2020
Fremont Bank, President’s Circle: Awarded to the highest performing 1%
Fremont Bank, President’s Club: Awarded to the highest performing 10%
Graphis, Silver: Print Illustration
Indigo, Silver: Magazine & Newspaper Design
Indigo, Bronze: Book Design
Indigo, Bronze: Promotional Materials
2019
Indigo, Silver: Logo Design