Deposited funds 220% of target

Challenge: Fremont Bank faced the strategic imperative of not only introducing its newly rebuilt headquarters and flagship branch in Fremont, California, but doing so in a manner that kickstarted foot traffic (and new account openings).

Approach: A block party served as the “pillar piece” of a multi-channel content and promotional effort featuring PR, print, connected TV, OOH, radio, and both paid and organic social media. The messaging was crafted to align across platforms, delivering a unified declaration of Fremont Bank’s enduring partnership with the community.

Results: The campaign surpassed all benchmarks. Attendance at the block party was nearly double what we anticipated. Beyond foot traffic, the number of new accounts opened was nearly 50% above target and deposited funds were 220% of what we were expecting.