Creating Connection Through Social Media Delivers Impact
Taking social media by storm with an award winning campaign.
Challenge
Fremont Bank implemented a new “virtual concierge” customer service experience. We knew prospects would be excited by it if we could just get their attention.
Approach
To cut through all the competing noise, we designed a Facebook campaign featuring ads targeting three essential banking needs:
Exceptional service: Ads highlighted that our virtual concierge would only improve the great service we’ve built our reputation on.
Getting to a real banker, rather than a bot: Ads showcased how our virtual concierge makes it faster and easier to talk to a person, enhancing (not replacing) in-person banking.
State-of-the-art tech: Ads needed to deliver big on our tech promise since a glitchy experience would erode that hard-earned trust.
All ads directed a curious public to a landing page focused on the benefits and convenience of our virtual concierge.
Results
When you offer people what they need, they notice. With an engagement rate of 69.9% and conversion rate of 6.0%, we generated more awareness and excitement for Fremont Bank than we ever anticipated. This campaign also won the “Best Bank Social Media Campaign” award from the Web Marketing Association.
Dynamic ads were designed around essential banking needs.
The clickthrough experience was a landing page focused on the benefits and convenience of the virtual concierge.
