Generating 35% of Residential Lending Leads

Challenge

At Fremont Bank, the primary source of revenue is residential lending: home equity lines of credit, refinance loans and purchase loans. After building a content and social media function for the bank, adding social media advertising to the marketing mix for this essential suite of products was the natural next step.

Approach

Leveraging timely, current events is a strategic way to spark engagement, especially on social media. Puppies and babies are also reliable. In this case we used both, encouraging viewers to think about the impact of the 2020 pandemic on their finances and families as they consider their home loan options.

Results

35% of the leads for residential lending came from these campaigns.