Cross-Channel Launch Campaign Delivers 220% of Deposit Targets

CONTEXT

Fremont Bank was opening its newly rebuilt headquarters and flagship branch in downtown Fremont — and celebrating its 60th anniversary. The objective wasn't awareness — it was acquisition: foot traffic, new accounts, and deposits.

INSIGHT & STRATEGY

A new building is easy to announce. The strategic opportunity was bigger: use the HQ opening and the 60th anniversary together as proof of something of high value to prospects — that this bank has been here for decades and isn't going anywhere. "Here for you. Here for good." was the unifying editorial idea, anchored by a pillar video that told the bank's story of commitment and longevity. The narrative ran across PR, print, connected TV, OOH, radio and social — all reinforcing the same message.

RESULTS

Event attendance reached nearly 2x expectations. New account openings exceeded target by ~50%. Deposits came in at 220% of target.

Event attendance reached nearly 2x expectations. New account openings exceeded target by ~50%. Deposits came in at 220% of target.

The unifying editorial idea, “Here for you. Here for good.” was anchored by a pillar video (full video not available).

The new building and grand opening received dozens of media hits, carrying the brand messaging to hundreds of thousands of people.