Driving 220% of Deposit Targets

Written By Erin McReynolds

CONTEXT

Fremont Bank was launching a newly rebuilt headquarters and flagship branch in Fremont, California.

The objective wasn’t just awareness—it was to:

  • drive immediate foot traffic into the branch

  • convert that traffic into new accounts and deposits

  • strengthen relationships with the surrounding community

This required turning a physical launch into a high-impact growth moment, not just a brand event.

INSIGHT

To generate real business impact, the launch needed to function as a coordinated acquisition moment—not a passive announcement.

SOLUTION

I led a multi-channel launch campaign anchored by a community block party:

  • We positioned the event as the focal point for engagement, acquisition and community building

  • We built an integrated campaign across PR, print, connected TV, OOH, radio, and social

  • Messaging was aligned across channels to reinforce the bank’s role as a long-term community partner

EXECUTION

  • Led end-to-end strategy and execution across all channels

  • Directed cross-functional teams (creative, media, PR) to deliver a unified campaign

  • Concentrated efforts around a single high-attention event to drive turnout and conversion

RESULTS

  • Event attendance reached nearly 2x expectations

  • New account openings exceeded target by ~50%

  • Deposits reached 220% of target

Image of metrics related to the results of the campaign.
Image of the digital ad used to promote Fremont Bank
Image of the cover story about the Fremont Bank grand opening.
Erin McReynolds
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