Grand Opening Campaign Drove Deposits 220% Above Target

Challenge

Fremont Bank faced the strategic imperative of not only introducing its newly rebuilt headquarters and flagship branch in Fremont, California, but doing so in a manner that kickstarted foot traffic (and new account openings).

Approach

A block party served as the “pillar piece” of a multi-channel content and promotional effort featuring PR, print, connected TV, OOH, radio, and both paid and organic social media. The messaging was crafted to align across platforms, delivering a unified declaration of Fremont Bank’s enduring partnership with the community.

Results

The campaign surpassed all benchmarks. Attendance at the block party was nearly double what we anticipated. Beyond foot traffic, the number of new accounts opened was nearly 50% above target and deposited funds were 220% of what we were expecting.