Doubling Website Traffic and Engagement Through Storytelling
Challenge
Fremont Bank's success was built on supporting clients. Beer Baron, a multi-location bar-restaurant and client of the bank, aimed to attract new prospects and build brand awareness. The goal of this campaign was to highlight their growth story while also generating visibility for the bank.
Approach
We created a unique scrapbook-style video that told Beer Baron’s inspiring story—from a single cooler to a multimillion-dollar bar-restaurant chain. This heartfelt video was the pillar piece of a multi-channel social media campaign, focused on showcasing the bank’s story of partnership and local success.
Results
The impressions, landing page views and engagement rate were all 2x the goal—or more. Thousands of people clicked through to Fremont Bank’s landing page, sparking widespread interest in Beer Baron and the bank.
